By carefully crafting the design elements, such as the color palette and typography, I aimed to evoke the desired emotions and perceptions associated with the brand, helping to create a strong connection with the target audience. Additionally, by ensuring consistency across all collateral materials, I sought to establish a cohesive brand identity that enhances recognition and trust. Ultimately, the goal of designing specific collateral for the brand was to create a compelling visual narrative that resonates with the audience and reinforces the brand’s positioning in the market.